Dear American Customer,

It is with great regret that I write this letter. Effective immediately Amoré will no longer be sold in the United States.

This was an extremely difficult decision for me to make but given the facts, I feel I have no alternative. The falling US dollar, increased costs and border complications due to Mad Cow/anti-terrorism, astronomical shipping costs, increased insurance premiums, labeling registration requirements, freezer storage, the list of obstacles and costs just keeps going on and on.

My predecessor spent huge amounts of money to develop the US market. Unfortunately the ultimate cost to the company was bankruptcy. I can't knowingly head down that same path. I've spent two months looking for alternative paths but keep coming up against the same obstacles.

The only solution I have found to date would be to triple our selling price to cover our costs. To me that is an unacceptable solution.

I hope that you will be able to find another food to feed your animals that will keep them happy and healthy. May it be of the same high quality as our Amoré.

Sincerely,

M. Barbara Fellnermayr, MBA CGA
President